On an operational level, the barriers to growing a business can be categorised as either

• Sales Constraints or
• Capacity Constraints

Here I am going to explore some of the fundamental issues facing businesses that are experiencing Sales Constraints and to show how we can help to remove these.

Firstly it must be realised that, very often, the actual sale, instruction or commitment to proceed is at the end of a whole series of promotional activities designed to drive traffic towards the business. At some point though there is the need to actually make a sale.

In many cases, rather than improve the effectiveness of each of the promotional activities, the knee jerk reaction to a decrease in sales is to increase the spend on the same activities and hope for an improvement.

Realistically though, if you don’t materially change anything then what can you expect? To use an old cliche, you have to break eggs to make an omelette.

At Practical Partners we specialise in delivering targetted and focussed help and we have developed an intensive half day Introduction to Selling workshop with the specific aim of providing a sound understanding of what sales is and showing you how to get better results from your selling activities by using some tried and tested techniques. The How and the What of selling.

The workshop is carried out on a one to one basis or in small teams (all from the same business). This allows you to feel comfortable in openly discussing the course material as it is introduced.

There is no role play scheduled but in our experience many people want some of the techniques fleshed out into a context they have experienced and so this is facilitated on an on demand basis.

At the end of the session you will be equipped with some powerful tools and be ready to make a real difference to your sales performance immediately.